2014 Tampa Bay Marketing Summit
Why You Must Attend!
In one lively day of information-packed sessions, you’ll learn:
- The vital role of traditional media in your digital marketing
- Why last year’s SEO tactics may not work this year
- How to laser-target your audience with social media
- How to get publicity for your business and why it’s essential in today’s marketplace
- Video innovations that capture leads and convert customers
- Smart content that turns your customers into your biggest fans
You’ll go home with knowledge you can apply immediately: ideas tailored for your business and tactics for growing leads and sales. You might even go home with nearly $9,000 in publicity packages!
At the 2014 Tampa Bay Marketing Summit, you’ll learn how industry leaders are using the latest tools and techniques to help the nation’s fastest-growing businesses.
All of this at a remarkably affordable price of $249!
Technology is changing how businesses reach customers and how customers respond to their messages. To thrive in today’s marketplace, you must change with it.
Your competition will be at the 2014 Tampa Bay Marketing Summit. Will you?
"One of the most interesting speakers was not on the printed program. Bob Sakayama, CEO of the NYC based SEO consultancy TNG/Earthling, gave a fascinating look at the evolution of search engine optimization, Google penalties, artificial intelligence, and a number of other search related topics of great interest to this audience which understands the importance of search marketing. Having worked for a company that had been penalized by Google due to the work of an SEO agency we hired, I was struck by Bob's claim that 99% of the problems he encounters on client sites were caused by SEOs. That is a stunning comment. I was hoping to get a one on one with him, but after his presentation he was swamped with requests and questions but I finally got to speak with him. I learned that his expertise in Google penalties comes from experiments he did - he intentionally got some of his sites penalized and documented their drop in ranks as well as their recovery. He is currently on the leading edge of the state of the art of SEO, which involves using AI tools to push rank. You can learn more from this amazing post: interview with Bob Sakayama. There are very few consultants with a proven success record that can compete with him." Logan Hughes
"I, along with several other people in our PR department, attended this conference. It was an eye opener in many regards. We all came away brimming with ideas. I extended my stay in Tampa for another two weeks for a family vacation during which time I became acutely aware of myself observing my teenage kids social media interactions. Obviously this was a result from the marketing conference. One evening my younger son who I must point out is a Batman fanatic, was looking for a particular Batman T shirt online. After finding an ecommerce site that sold it, he then posted images of the Batman t shirt on Facebook and then sent out a twitter notifying friends to check out the site that sold it. In the next hour he communicated with a dozen friends who commented on the shirt which then led to the pros and cons of other related t-shirts which led to friends posting images on Instagram and Facebook of themselves in their own Batman t-shirts. Whoa, what a lot of social media sharing over just a Batman t-shirt. And then when we arrived home and the actual shirt was in the mail, it started all over again with him posting images of himself wearing it! That particular Batman t-shirt design certainly received a great deal of exposure just among my son's friends and maybe their friends and so on and so forth. Social media is powerful and plays such an important part in all our lives. I couldn't have imagined such a phenomenon even 15 years ago." Dani Albrite
"Great show - reminded me of all the stuff I should be paying more attention to. Learned a lot about SEO and audience targeting. Got into a long chat with the vendor selling anti-fraud solutions, who was claiming that his method could avoid most scams. I asked him how my neighbor could have avoided getting conned by George Binakis. He defrauded her of over $65,000 posing as a contractor who could renovate her apartment. He gained her trust and her sympathy with stories of a severe heart ailment requiring a pacemaker and constant monitoring. The con worked so well that when George Binakis disappeared with her money, her first concern was for his health - she thought he must have suffered a heart attack. I asked the anti-fraud vendor how he could have prevented this fraud. He just smiled and said if a con man can convince you to give him your money it's already over. Lesson learned." Mike Moore
SPEAKERS
Marsha Friedman
Marsha Friedman is CEO and founder of EMSI Public Relations, the No. 1-ranked Tampa Bay PR agency (Tampa Bay Business Journal 2014) and a pioneer of the pay-for-performance PR model. Clients past and present include Bristol-Myers Squibb, Travelocity and Kayak.com founder Terry Jones, Motown’s The Temptations, The Dark Knight Rises executive producer Michael Uslan, and E-myth series best-selling author Michael E. Gerber. A 24-year business leader and successful entrepreneur, Marsha is an internationally sought-after speaker on topics related to business, marketing and public relations, and is regularly featured in national media, including in Entrepreneur and Forbes magazines, and CNN and MSN Money. She’s the author of the Amazon best-seller Celebritize Yourself.
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Jim Lindsey
For 35 years, Jim Lindsey held vice-chairman posts at the world’s most powerful advertising agencies, including Saatchi & Saatchi Worldwide and McCarey McCall. He’s known for such memorable brand slogans as Little Debbie’s “Unwrap a Smile” and Red Lobster’s “We Put the Seafood Lover in You.” Over the course of his career, Jim has worked on more than 60 national and international brands, including MGM/UA, Orion Films, Sears, Mercedes Benz and McDonald’s. Jim is the recipient of more than 50 ADDY, Clio and Golden Quill Awards, and advertising’s highest honor, The Silver Medal Award.
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Alex Hinojosa
Top-rated radio personality Alex Hinojosa has interviewed celebrities from Metallica to Bill Maher. Over 17 years, his shows have been broadcast by CBS Radio, Clear Channel and Genesis Communications in major markets including Atlanta, Washington, D.C. and Tampa Bay. He has also media-coached top executives from Disney, Cisco and Kohl’s, among other corporate giants. Alex was one of the earliest adopters of social media and traditional media convergence, using platforms from Myspace to Twitter to build major brands for radio shows. He’s a popular speaker at business conferences around the country and his expertise has been featured in a number of publications including the New York Post, Kiplinger’s Personal Finance, Computerworld and PR daily.
Speaking on Tips for Crafting Media Pitches and Executing Interviews, and Interactive News Hook-Development Session from 9:30 am to 10:45 am.
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Paul Friederichsen
Paul Friederichsen specializes in marketing strategy and award-winning creative direction and television campaigns for developing and launching brands. He has done so for The Home Depot, Dixie Crystals Sugar, ITT Technical Institutes, RCA and GE consumer electronics, among other category-leading clients. Paul has held executive creative positions at several top advertising firms, including Saatchi & Saatchi.
Speaking on What are You Really Saying? Creating Effective Marketing Communications from 2:00 pm to 2:30 pm. Click Here to learn more.
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Penny Carnathan
Penny Carnathan is a national award-winning journalist with 30 years’ experience as a news and features editor, reporter, columnist and blogger at The Tampa Tribune. She continues to write a twice-monthly column for the Pulitzer Prize-winning Tampa Bay Times.
Speaking on Tips for Crafting Media Pitches and Executing Interviews, and Interactive News Hook-Development Session from 9:30 am to 10:45 am.
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John S. Rizzo
John S. Rizzo is a veteran digital strategist who designs multi-channel marketing campaigns for businesses. A former Amazon publishing group consultant, he is a strong advocate of using white hat SEO tactics and organic networking to achieve the most effective, highest quality results. He’s the co-author of Niche Dominance, Creating Order Out Of Your Digital Marketing Chaos.
Speaking on Just Push Play! Taking your Business to the Next Level with Smart Video Technology from 2:45 pm to 3:15 pm.
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Patrick Walsh
Patrick is an innovative entrepreneur and marketer who has transformed and revived the decades-old air advertising industry. He is the CEO of AirSign Inc., which enlists giant full-color airplane and helicopter banners, skywriting, digital night signs and blimps, producing show-stopping campaigns. Clients have included Google, McDonalds, Disney and Extreme Makeover. The company recently received global recognition for its artistic skywriting display of several hundred pi characters over the 2014 South by Southwest festival.
Speaking on The Sky’s the Limit. Literally. Re-imagining Traditional Advertising from 3:15 pm to 3:45 pm.
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V. Michael Santoro
V. Michael Santoro is a specialist in search engine optimization (SEO) and content marketing, providing strategic direction and develops results-driven technology solutions for clients. He has held senior marketing positions in the high tech and medical device industries, and is a former adjunct professor of computer science at Western Connecticut Sate University. He’s the co-author of Niche Dominance, Creating Order Out Of Your Digital Marketing Chaos.
Speaking on Just Push Play! Taking your Business to the Next Level with Smart Video Technology from 2:45 pm to 3:15 pm.
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Ginny Grimsley
Ginny Grimsley is a seasoned media relations expert who gets her clients featured in the New York Times, Wall Street Journal, Glamour magazine and hundreds of other top-tier newspapers and magazines. Reporters and editors for publications including USA Today, the Associated Press and FOX Business routinely come to her for expert sources for their stories. Why? Ginny has perfected the art of translating her clients’ messages into news angles that resonate with them. She has strong relationships with key reporters and editors because she makes it her number 1 priority to understand and meet their needs. Ginny is the print division manager for News & Experts.
Speaking on Tips for Crafting Media Pitches and Executing Interviews, and Interactive News Hook-Development Session from 9:30 am to 10:45 am.
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Russ Handler
Russ spent more than a decade as a writer, producer, anchor and reporter for Tampa’s Bay News 9 TV station. His knowledge of the TV industry gives him the insight to craft irresistible angles and talk show segments that have gotten his clients on the Today show, FOX Business News, MSNBC, and countless other local and national shows.
Speaking on Tips for Crafting Media Pitches and Executing Interviews, and Interactive News Hook-Development Session from 9:30 am to 10:45 am.
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Jay York
Jay York creates amazing social media campaigns that trend nationally and result in record web traffic for his clients. His knowledge of user habits and behaviors in the digital marketing world allows him to develop strategies that result in dramatic – and organic — growth on Facebook, Twitter, Google+, and other platforms. Recognized by journalists as a leading social media strategist, Jay recently analyzed “the evolving, expanding Twitterverse” for PR Daily, shared social media tips for businesses on FOX Business, and explained Twitter changes to InformationWeek and GraphicDesign.com.
Speaking on Likes and Follows and Shares, Oh My! Navigating the Dark Forest of Social Media from 3:45 pm to 4:45 pm.
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Jonathan Sellers
Jonathan Sellers is at the forefront of social media advertising for diverse clients, from TV and music celebrities to an NBA owner, an e-cigarette company and best-selling authors. He excels at creating the high-quality, often humorous, always engaging blogs, text, videos, photos and graphics that drive metrics on social media networks. Jonathan, who speaks and blogs on the social media industry for a national business audience, was featured recently on FOX Business sharing advice for marketing to Millennials, in an American Business Women’s Association article offering tips for using Facebook ads, and in Business Journal of Sioux Falls discussing Facebook changes.
Speaking on Likes and Follows and Shares, Oh My! Navigating the Dark Forest of Social Media from 3:45 pm to 4:45 pm.
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Josh Wheeler
Josh Wheeler is already on the social networks you haven’t heard of yet! A promoter of live events for more than a decade, he has years of experience seeking out and adapting the newest digital tools for fresh guerrilla marketing strategies — before the dawn of YouTube, he was pioneering the use of internet video for promotional purposes. A radio veteran and former host of a FOX Sports radio show, Josh developed and grew the brands of major market talk radio shows in Atlanta and Tampa Bay using digital media. He was recently featured in the Memphis Business Journal with his lessons for businesses from the pro wrestling powerhouse, WWE (World Wrestling Entertainment).
Speaking on Likes and Follows and Shares, Oh My! Navigating the Dark Forest of Social Media from 3:45 pm to 4:45 pm.
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Jeremy Juhasz
Jeremy Juhasz is a social media specialist with years of experience managing accounts for the nonprofit sector, including launching social media and online strategies for Feeding America Food Bank and Goodwill affiliates. His multi-media background includes work as a newspaper reporterand as a marketing professional. Jeremy is a regular contributor to Social Media Explorer, with titles like “Facebook Doesn’t Suck, Your Attitude and Strategy Do.”
Speaking on Likes and Follows and Shares, Oh My! Navigating the Dark Forest of Social Media from 3:45 pm to 4:45 pm.
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Conference Schedule
8 amRegistration
8:45amWelcome
8:50 am to 9:30 am
Bring It! How to Gain Publicity for Your Business.
Become a go-to expert source for the media, using the three-step method described in Marsha Friedman’s Amazon best-selling book, Celebritize Yourself. You’ll learn how to identify the messages that set you apart from your competition and the powerful benefits of being quoted in the media.
9:30 am to 10:45 am
Look Sharp – It’s All About the Angles. Tips for Crafting Media Pitches and Executing Interviews, and Interactive News Hook-Development Session
Learn from a panel of longtime radio, TV and newspaper professionals how to create angles that journalists and talk show hosts can’t resist. They’ll share the most important elements of a pitch and the best ways to engage the media. Then, tell the panelists about your business and see what angles they come up with for you during on-the-spot brainstorming sessions.
10:45 am to 11:00 am
Break
11 am to Noon
Brand It! 7 Truths to Remember
Whether you’re a small business or a global conglomerate, certain truths are universal. Hear them from a real-life “Mad Man”, the guy who named DieHard batteries, put the “Seafood Lover in You’’ and taught Little Debbie lovers to “Unwrap a Smile.” Jim Lindsey shares wisdom and insights from his years of leadership on mega-brand campaigns. Expect humorous anecdotes and a chance to ask questions.
Noon to 1 pm
Lunch with a Side of Fun, “Tampa Bay’s Got Media Talent!”
Can you hold your own in a live radio interview? Give brief but compelling answers? Work in a casual mention of your website? Three attendees test their skills while providing the rest of us with lunchtime entertainment during interviews with longtime former shock jock Alex Hinojosa. The winner gets a $1,250 package of five talk-radio interviews to be arranged by EMSI Public Relations.
1 pm to 2 pm
S-E-What? The Lowdown on Search Engine Optimization
Learn techniques for ranking in the search engines to build your online authority and reputation while generating more leads. You’ll also learn the “new rules” for generating targeted traffic.
2:00 pm to 2:30 pm
What are You Really Saying? Creating Effective Marketing Communications
Discover “the marketing inverted pyramid” of awareness, consideration, trial, loyalty and advocacy, what it means to you and how it plays out in your marketing communication media, including your website. You’ll learn what content is relevant to each stage of your audience and how to use it for greater marketing effectiveness.
2:30 pm to 2:45 pm
Break
2:45 pm to 3:15 pm
Just Push Play! Taking your Business to the Next Level with Smart Video Technology
Why video is taking over digital marketing; a demonstration of the next evolution of video marketing, a new technology that increases leads and impulse-buy sales.
3:15 pm to 3:45 pm
The Sky’s the Limit. Literally. Re-imagining Traditional Advertising.
Finding effective, attention-grabbing advertising in a world of wall-to-wall billboards and commercials is a challenge for every business. But aerial advertising – with fun and interactive new twists, and used in coordination with social media – creates a memorable spectacle.
3:45 pm to 4:45 pm
Likes and Follows and Shares, Oh My! Navigating the Dark Forest of Social Media
Get tips and tactics from a panel of four veteran social media experts. They’ll help you decide which social networks are the best ones for marketing your business; what strategies to implement for organically growing your followers; and whether it’s better to boost a post or run an ad.
4:45 pm to 5 pm
Find out who wins a $7,500 national print campaign from EMSI.
5 pm
Throwback Networking.
Join us for cocktails and conversation.